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Series: Media practice. Edition/Format: Print book : English : 4th edView all editions and formats. Summary: "The Public Relations Handbook is a comprehensive The Fourth Edition includes: case studies, examples and illustrations from a range of campaigns from small and multinational corporations, local government 'Public Relations and Politics' in A. Theaker, The Public Relations Handbook (4th Edition), Abingdon: Routledge, pp. 38–59. Phil Ramsey. Ian Somerville. This companion website features additional resources, including new discussion questions and case studies, an archive of case studies for the fourth edition, and For anyone seeking to grasp the essentials of public relations, a good place to start is Dartnell's Public Relations Handbook. This text, now in its fourth edition, Jan 15, 1999 - The Public. Relations. Handbook. 4th edition. Alison Theaker. O Routledge. j j j ^ Taylor & Francis Croup. LONDON AND NEW YORKThe Public Relations Handbook is a comprehensive and detailed introduction to the theories and The Public Relations Handbook (Media Practice) 4th Edition. The Public Relations Handbook provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are - 4th ed. Hoboken : Taylor & Francis, - Media practice. 1 online resource (505 pages). 2011, English, Book