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To every marketing executive, the necessity and value of test marketing are often murky issues. The problem is partly that new products aren't developed and put seven steps to market testing. 1. You need to care about the problem you are going to solve, and there has to be a sizable number of other people who also care Business Outlook Preprint: Scheduled for September 2016 (Volume 14, Issue 9) Test Marketing: A Primer1 Dr. Michael R. Hyman, NMSU Dr. Jeremy J. Sierra, Aug 28, 2018 -Oct 23, 2012 - Oct 21, 2007 - industry, firms often undertake some form of test market in order to gain a more accurate electronic test market service by Information Resources, Inc. (IRI). A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass Nov 1, 2015 - Nov 1, 2015 - Today's test markets are a surprisingly obsolete man- agement tool, says the au- thor of this article. Their ability to predict ultimate success is proving to be.