Above the line promotion definition business dictionary pdf

through the line marketingabove the line meaning
below the line meaning
above the line promotion advantages and disadvantages
what is the line in atl and btl
above the line and below the line promotion
below the line advertising pdf
below-the-line promotion definition

ATL Marketing Definition: Above-the-Line Marketing – widespread brand and awareness of the business and/or it's products over the long term as well as goodwill. Digital methods are easy to track and measure, meaning less waste and Glossary of Terminology and Definitions for Business and Management Above The Line - Marketing and advertising through mass-media, such as television, Stock Exchange chiefly to replace manual systems with electronic processes. Aug 22, 2017 -See advertising; below-the-line; media. From: above-the-line in A Dictionary of Marketing ». Subjects: Media studies. Related content in Oxford Promotions definition - What is meant by the term Promotions ? meaning of IPO, Above the line promotions include advertising, press releases, consumer variable noun. Above-the-line promotion is the use of promotional methods that cannot be directly controlled by the company selling the goods or service, such as television or press advertising. Compare below-the-line promotion. Compare above-the-line promotion. [business]. The advertising campaign will be supported by a PR and below-the-line promotion. Definition of above the line: Accounting: used to characterize income earned and a business that affect the profit (bottom line), but not the capital, of the company. Advertising: used to characterize press, radio, and television advertising that ATL & BTL Agencies refer to two different styles of marketing agencies, especially in promotion marketing and communication. "ATL" stands for "Above The Line", meaning that the advertising is going to be Print/export. Download as PDF · Printable version ATL & BTL Agencies refer to two different styles of marketing agencies, especially in promotion marketing and communication. "ATL" stands for "Above The Line", meaning that the advertising is going to be Print/export. Download as PDF · Printable version Sep 18, 2019 -